For the past several weeks, I’ve been working (with my husband Brian) on our latest eBook: The Little Book of Social Media. This book is the culmination of many ‘tricks of the trade’ we’ve practiced, learned, or witnessed in our many years of managing interactive projects for various companies and clients.
In the course of my work and my recent experience teaching a college seminar on content strategy, I realized that there was not a short-and-sweet, user-friendly book on the topic. There are some great longer, more marketing theory-focused books on social media and content marketing, and many informative blog posts. But we wanted to create a quick and accessible guide that people could start using right away. The book will also include some templates that readers can download (via our website) to help them get started on their own social media strategies.
Our audience is the small business owner or non-profit worker who might not have a lot of resources, but wants to do this right, and the corporate soldier who is looking for some guidelines to help his or her company get up to speed on this important outlet for marketing and communication. Our book will help these folks understand why social media’s important, what sites they should evaluate first, what they need to do before they ever tweet their first tweet or pin their first pin, and how they can measure success.
We’re working hard to launch by July 8 – everything is in the editing phase right now. I hope you’ll watch this space for a launch announcement soon!