Every day, more small businesses and non-profits are realizing the benefits of social media. Social media provides an amazing opportunity to build brand and product awareness, attract new customers, and increase sales — and it does all of these things at a substantially lower cost than traditional marketing.
But before you dive in, you need to know the ground rules so you can protect your brand and your customer relationships. This ebook outlines those ground rules in an easy-to-understand, accessible way, with 60 quick tips that you can use immediately.
You’ll find tips on how to:
- Create a social media strategy
- Leverage sites like Facebook, Twitter, Pinterest, YouTube, and Instagram
- Identify the sites and platforms you’ll want to use
- Create a content pipeline
- Protect your reputation
- Measure success, and more!
To help you start using these tips right away, we’ve also included two downloadable templates that you can customize — a social media strategy and a social media calendar.
Get The Little Book of Social Media now (downloadable pdf).
You can also buy it on Amazon.
Coming soon to the iBookstore!