In last month’s post, I reviewed some of the ways editors can prepare for natural (or national) disasters. This month, let’s take a look at disasters of a very different kind.
Public relations disasters
Public relations disasters are, of course, on a far smaller scale than acts of war or mother nature. PR disasters don’t cause loss of life, but they do cause loss of business, reputation, and possibly revenue. A PR disaster might be a precipitous drop in your company’s stock price, the resignation of a CEO, or a scathing customer review that goes viral. Here are some ways you can prepare ahead of time so when disaster strikes, you’ll be able to react quickly:
- Think through scenarios. List some scenarios that are likely to happen to your company. Some examples might be: Your company stock sinks; your CEO, owner, or president resigns; stockholders complain about…
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