Tag Archives: eBooks

Content Crash Course: 25 Ways to Create Content Your Customers Want

I’m happy to announce that our latest ebook is now available! Content Crash Course: 25 Ways to Create Content Your Customers Want is available for your Kindle or Kindle app.

Why buy it? Well, if you are in a position where you need to create, maintain, review, or otherwise work with content, you’ll find some great tips you can use right away. The book gives you 25 in-depth tips to help you create strategic, successful content that meets the goals of your company while making your customers happy. Topics include:

-The Five Steps to Creating Great Content
-Lean Content
-Writing for the Customer
-Creating Great Content with Limited Resources
-Using Content Templates
-Selling Your Boss on the Importance of Content
-Social Media Best Practices
-Content Strategy Resources

…and much more! Check it out here.

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Social Media Tip #5: Post When The Time Is Right

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This post features more excerpts from our ebook The Little Book of Social Media: 60 Ways to Create a Great Customer Experience.  The Amazon version is on sale this week! You can also download the PDF from our site.

Having great content is promote is only half the battle. How and when you deliver that content is just as critical. But how do you know the best times to post, tweet, or pin? It depends on the audience and the platform you’re using.

If your goal is to get the most customer engagement (measured by views, likes, shares, etc.), here are the ideal times (based on studies from Argyle Social, KISSMetrics, TrackMaven, and HubSpot) for some of the most prominent platforms:

  • Facebook: Sundays or weekdays before 9am and after 5pm
  • Twitter: Mondays-Thursdays from 9am to 7pm
  • Pinterest: Saturday mornings
  • LinkedIn: Early mornings (before 9am) and immediately after work (6pm)
  • Instagram: No one day dominates, although Mondays-Saturdays perform slightly better than Sundays.

Remember to also utilize each social site’s metrics to further refine the best times for you to promote content. For example, on YouTube, you can look at your views by day and determine what your specific audience’s viewing patterns are.

Remember time zones
If your company is based in the Mountain or West time zone, remember that 80% of the U.S. population lives in the East and Central time zones. Adjust the timing of your posts accordingly, whether your customers are mostly US-based or global. If you have a dedicated cadre of European, Australian, or Asian customers, make sure some of your content is arriving during their respective peak viewing times as well.

Schedule content according to your audience’s priorities
Too often, businesses schedule and release their content based solely on their own priorities–quarter-end revenue goals, capital campaigns, or product launches, for example. Obviously you must do that sometimes to achieve your business goals, but you will be most successful if you think about how you can maximize your timing to best help your customers. For example, if you’re a tax advisor, plan to provide additional content from January through April, when people are more focused on taxes. If you run a blog devoted to fans of a TV show, you post content right before, during, and/or after each new episode airs (or live blog the entire episode). Use your customers’ priorities as a guide to help you provide the content when they are most likely to benefit from it.

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Announcing The Little Book of Social Media!

I’m so excited to announce that The Little Book of Social Media is now available!
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Every day, more small businesses and non-profits are realizing the benefits of social media. Social media provides an amazing opportunity to build brand and product awareness, attract new customers, and increase sales — and it does all of these things at a substantially lower cost than traditional marketing.

But before you dive in, you need to know the ground rules so you can protect your brand and your customer relationships. This ebook outlines those ground rules in an easy-to-understand, accessible way, with 60 quick tips that you can use immediately.

You’ll find tips on how to:

  • Create a social media strategy
  • Leverage sites like Facebook, Twitter, Pinterest, YouTube, and Instagram
  • Identify the sites and platforms you’ll want to use
  • Create a content pipeline
  • Protect your reputation
  • Measure success, and more!

To help you start using these tips right away, we’ve also included two downloadable templates that you can customize — a social media strategy and a social media calendar.

Get The Little Book of Social Media now (downloadable pdf).

You can also buy it on Amazon.

Coming soon to the iBookstore!

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The Little Book of Social Media – Coming Soon!

For the past several weeks, I’ve been working  (with my husband Brian) on our latest eBook: The Little Book of Social Media. This book is the culmination of many ‘tricks of the trade’ we’ve practiced, learned, or witnessed in our many years of managing interactive projects for various companies and clients.

In the course of my work and my recent experience teaching a college seminar on content strategy, I realized that there was not a short-and-sweet, user-friendly book on the topic. There are some great longer, more marketing theory-focused books on social media and content marketing, and many informative blog posts. But we wanted to create a quick and accessible guide that people could start using right away. The book will also include some templates that readers can download (via our website) to help them get started on their own social media strategies.

Our audience is the small business owner or non-profit worker who might not have a lot of resources, but wants to do this right, and the corporate soldier who is looking for some guidelines to help his or her company get up to speed on this important outlet for marketing and communication. Our book will help these folks understand why social media’s important, what sites they should evaluate first,  what they need to do before they ever tweet their first tweet or pin their first pin, and how they can measure success.

We’re working hard to launch by July 8 – everything is in the editing phase right now. I hope you’ll watch this space for a launch announcement soon!

Happy weekend!

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New eBook: The Wished-For Country: Stories of American Courage

The Wished-For Country: Stories of American Courage tells the incredible stories of 14 brave Americans who risked their livelihoods – and often their lives – to fight for the rights of others.

The Wished-For Country: Stories of American CourageThere is the woman who grew up a sharecropper and ended up testifying in front of the whole country about her struggle to gain the right to vote. And there’s the man who teamed with Theodore Roosevelt to expose dangerously inhumane conditions in the slums of 19th-century New York. Or the brave African-American female journalist who traveled throughout the American South to expose the horrors of lynching. And the first female doctor in the United States whose fellow students thought her medical school enrollment was literally a joke.

As a student of history, especially US social and political history, I love researching and writing about Americans who were ahead of their time. People whose moral compasses were always pointing true North, often long before their countrymen knew which direction to go. So this was a labor of love. This project started out as a blog and grew into an eBook because I wanted to keep writing more. There are many more people I’m looking forward to writing about, too. Maybe there will be a Volume 2.

The title of the book is from the journal of a priest who traveled to America as one of the first settlers in the Maryland colony. He called the shores of the Chesapeake – America, this new land – “the wished for country” – a place that would allow him and his fellow Catholics the freedoms they did not have in Europe. The Wished-For Country: Stories of American Courage is about America’s promise of freedom, as embodied by the people who have, through great sacrifice, fought to fulfill that promise.

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