Tag Archives: twitter

Five Social Media Don’ts

Photo courtesy of Muffet

Photo courtesy of Muffet

There are numerous social media no-nos being commited daily by people and organizations that should know better. Here are five mistakes I’ve been seeing frequently as of late.

1. Tweeting links to content users can’t access: The Boston Globe is a good example of this. They have enforced their paywall even for the content they promote via Twitter (which means they don’t really want you to read–they only want you to subscribe).  So users click on tweets only to be taken to a message (sometimes with a short summary of the article, sometimes not) that basically tells them to subscribe. This is  a bait and switch, and a social media FAIL. (It also needlessly costs the Globe retweets and favorites.) The Globe should look to the example of  The New York Times. When the Times promotes an article via Twitter, any of their followers can read it, whether they are subscribers or not. You can’t click around and read everything after you come to their site via social, but you can read the article that they have promoted, which is how it should be! If you for some reason absolutely must tweet subscribers-only content, at least have the courtesy to warn your followers in your tweet that the link is restricted.

2. Asking for retweets. The begging for retweets has got to stop. Kellogg’s UK recently tweeted the worst kind of retweet request–one that seemed to use vulnerable people as a cause for brand promotion. But aside from that example, I see people begging others to retweet them (“Like it? Please RT!”) on every single tweet. The thing is, studies have shown that asking for retweets works. So it’s tempting. But it’s a trick that I suspect wears off, as users tire of your begging and eventually stop heeding your every demand to retweet. I follow a few business folks on Twitter who ask for a RT on every single tweet. I’m so tired of seeing it that I don’t even consider RTing them. If your content is good, followers WILL retweet. Let your work speak for itself.

3. Sharing information without checking its accuracy first. Facebook users, I’m looking at you (although other social media users are not immune). I have seen the same articles circulate on Facebook for months and years, and people mindlessly share without checking to see if they are sharing misinformation. The perfect example? This charity post that you see this time every year. It tells you not to give to Unicef, United Way, Red Cross, etc. *Some* of the information is correct, but *most* of it is not. A quick fact check is all you need. (Snopes, as shown in the previous link, is always a good start, as they’ve been investigating and collecting these posts since 1995)  Take this extra step to ensure you don’t a) share misinformation or b) make yourself look foolish.

4. Not proofreading your content, especially on LinkedIn. I belong to several groups on LinkedIn, and I can’t tell you how many times people post to groups and to their profiles without checking their spelling and grammar. And there is simply no excuse for a poorly written summary on your LinkedIn profile! Remember that potential employers are on LinkedIn, and you should always review your content with that in mind before you post.

5. Posting ridiculously long videos and podcasts. I’ve noticed that some of the so-called professional videos on YouTube and podcasts on iTunes clearly were done without any outlines, script, or rehearsals.  It’s fine to have an hour-long podcast if the content is compelling, but if your audience is watching or listening to a lot of “ums” or “what do I want to talk about next?”, you are wasting their time and you may very well lose followers and subscribers. Before you share your multimedia content with the world, think it through. What is your main point? What are the most important pieces of information that you want your audience to take away from your content? Write a script or, if that feels like overkill, make an outline of what you would like to cover. Be concise, clear, and ask yourself, is this a podcast or video I would want to listen to or watch?

For more social media tips, download our ebook, The Little Book of Social Media,  or get the Kindle version.

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Announcing The Little Book of Social Media!

I’m so excited to announce that The Little Book of Social Media is now available!
tlbsm-book-cover

Every day, more small businesses and non-profits are realizing the benefits of social media. Social media provides an amazing opportunity to build brand and product awareness, attract new customers, and increase sales — and it does all of these things at a substantially lower cost than traditional marketing.

But before you dive in, you need to know the ground rules so you can protect your brand and your customer relationships. This ebook outlines those ground rules in an easy-to-understand, accessible way, with 60 quick tips that you can use immediately.

You’ll find tips on how to:

  • Create a social media strategy
  • Leverage sites like Facebook, Twitter, Pinterest, YouTube, and Instagram
  • Identify the sites and platforms you’ll want to use
  • Create a content pipeline
  • Protect your reputation
  • Measure success, and more!

To help you start using these tips right away, we’ve also included two downloadable templates that you can customize — a social media strategy and a social media calendar.

Get The Little Book of Social Media now (downloadable pdf).

You can also buy it on Amazon.

Coming soon to the iBookstore!

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The Little Book of Social Media – Coming Soon!

For the past several weeks, I’ve been working  (with my husband Brian) on our latest eBook: The Little Book of Social Media. This book is the culmination of many ‘tricks of the trade’ we’ve practiced, learned, or witnessed in our many years of managing interactive projects for various companies and clients.

In the course of my work and my recent experience teaching a college seminar on content strategy, I realized that there was not a short-and-sweet, user-friendly book on the topic. There are some great longer, more marketing theory-focused books on social media and content marketing, and many informative blog posts. But we wanted to create a quick and accessible guide that people could start using right away. The book will also include some templates that readers can download (via our website) to help them get started on their own social media strategies.

Our audience is the small business owner or non-profit worker who might not have a lot of resources, but wants to do this right, and the corporate soldier who is looking for some guidelines to help his or her company get up to speed on this important outlet for marketing and communication. Our book will help these folks understand why social media’s important, what sites they should evaluate first,  what they need to do before they ever tweet their first tweet or pin their first pin, and how they can measure success.

We’re working hard to launch by July 8 – everything is in the editing phase right now. I hope you’ll watch this space for a launch announcement soon!

Happy weekend!

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